Short answer: To get a testimonial, ask a happy client at the right moment, make it easy, and guide them with a few prompts. The best time is just after you deliver a good result. Keep the request short and friendly, and offer questions they can answer so they do not have to start from a blank page. Most happy clients are glad to help; you just have to ask and make it simple.
Ask at the right time
The best moment is right after a win, when the client is pleased with your work. Waiting too long means the enthusiasm fades and the details blur. Catch them while they are happy.
Make it easy
- Keep the request short and friendly.
- Offer a few simple prompts or questions.
- Let them know roughly how long it takes.
- Tell them where it will be used.
Prompts that help
- What problem were you facing before?
- What did we do, and what changed?
- What would you tell someone considering working with me?
Keep it honest
Never write a fake testimonial or pressure anyone. Use the clients real words. An honest, specific testimonial is far more convincing than a glowing but vague one, and it protects your reputation.
Frequently asked questions
Q: When should I ask?
A: Right after you deliver a good result, while the client is happy.
Q: What if they are too busy to write one?
A: Offer prompts, or ask a few questions on a call and write a draft for them to approve.
Q: Can I edit their words?
A: Light tidying is fine with their approval, but keep it honest and in their voice.
Q: Where should I use testimonials?
A: On your site, in proposals, and where prospects decide whether to trust you.
Q: What if a client says no?
A: Respect it. Many others will say yes.
Next step
Turn happy clients into more work with how to get client referrals and how to pitch a retainer. More at the courses.