Google Ads Mastery Course | Client Acquisition Courses

About Course

Learn to run Google Ads that bring in sales and leads, not just clicks. This course takes you from an empty account to profitable Search, Shopping and Performance Max campaigns, with conversion tracking set up properly from day one.

It is taught by Saifur Saif, a Google Ads specialist whose Google and Meta Ads campaigns have generated $25M+ in sales for 200+ businesses. You will learn the same process he uses on client accounts, plus how to turn Google Ads into a freelance service.

Set up a Google Ads account the right way, in your client's name, with an MCC manager account
Find keywords people actually buy from, and block the ones that waste money
Set up conversion tracking with GA4, Google Tag Manager, enhanced conversions and Consent Mode v2
Build Search campaigns with ads, assets and landing pages that convert
Choose the right bidding strategy and budget for each campaign
Run Shopping and Performance Max campaigns with a clean Merchant Center feed
Optimise accounts with search terms, audits and a live Looker Studio report
Package and sell Google Ads as a freelance service to local and international clients

Course Content

Module 1: Google Ads foundations

How Google Ads and the ad auction work
Quality Score, Ad Rank and what you really pay
Setting up a Google Ads account and an MCC manager account
Billing, policies and avoiding suspensions

Module 2: Keyword research and search intent

Module 3: Conversion tracking first

Module 4: Search campaigns that convert

Module 5: Bidding and budgets

Module 6: Shopping and Performance Max

Module 7: YouTube and Demand Gen basics

Module 8: Optimisation and reporting

Module 9: Getting Google Ads clients

Student Ratings & Reviews

No Review Yet

About Course

What Will You Learn?

Course Content

Module 1: Google Ads foundations

How Google Ads and the ad auction work

Quality Score, Ad Rank and what you really pay

Setting up a Google Ads account and an MCC manager account

Billing, policies and avoiding suspensions

Module 2: Keyword research and search intent

Finding buyer keywords with Keyword Planner

Match types explained with real examples

Negative keywords and keyword lists

Grouping keywords into tight ad groups

Module 3: Conversion tracking first

Why tracking comes before spending

GA4 and Google Tag Manager setup

Creating conversion actions for sales, leads and calls

Enhanced conversions and Consent Mode v2

Testing your tracking before launch

Module 4: Search campaigns that convert

Campaign settings that save money

Writing responsive search ads

Assets: sitelinks, callouts and more

Landing page basics for paid traffic

Module 5: Bidding and budgets

Manual vs Smart Bidding

Maximize conversions, target CPA and target ROAS

Learning periods and when to change bids

Setting and scaling budgets

Module 6: Shopping and Performance Max

Merchant Center setup and product feeds

Standard Shopping campaigns

Performance Max asset groups and audience signals

When to use Search, Shopping or Performance Max

Module 7: YouTube and Demand Gen basics

YouTube ad formats and when to use them

Demand Gen campaigns for prospecting

Module 8: Optimisation and reporting

Reading the search terms report

A weekly optimisation checklist

Auditing an existing Google Ads account

Building a Looker Studio report for clients

Module 9: Getting Google Ads clients

Positioning yourself as a Google Ads specialist

Using a free audit to win clients

Pricing and proposals for Google Ads management

Student Ratings & Reviews