Facebook Ads Mastery Course
By Saifur Saif
Categories: Facebook Ads
About Course
Learn to run Facebook and Instagram Ads (Meta Ads) that bring in buyers and qualified leads, not just likes. This course covers the full process: Business Portfolio setup, Pixel and Conversions API tracking, campaign structure, creative testing and scaling.
It is taught by Saifur Saif, a Facebook Ads specialist whose Google and Meta Ads campaigns have generated $25M+ in sales for 200+ businesses. You will learn the same system he uses on client accounts, plus how to offer Meta Ads as a freelance service.
What Will You Learn?
- Set up Business Portfolio, ad accounts, Pages and Pixel the right way, and avoid ad account bans
- Track sales and leads with Meta Pixel and Conversions API
- Choose the right campaign objective and a simple account structure that scales
- Use broad targeting, custom audiences, lookalikes and retargeting the 2026 way
- Create ad angles and hooks that stop the scroll, and test creative with a clear system
- Get better leads with Higher intent forms, qualifying questions and CRM based optimisation
- Run eCommerce campaigns with catalogs, dynamic ads and Advantage+ shopping
- Read your results, scale budgets safely and sell Meta Ads as a freelance service
Course Content
Module 1: Meta Ads foundations
-
How Meta’s ad delivery and auction work
-
Business Portfolio, ad account and Page setup
-
Ownership, access and working with client accounts
-
Ad policies and how to avoid account bans
Module 2: Tracking with Pixel and Conversions API
-
Installing the Meta Pixel
-
Setting up Conversions API
-
Standard events and custom conversions
-
Testing events and fixing tracking issues
Module 3: Campaign structure
-
Choosing the right campaign objective
-
Advantage+ campaign budget vs ad set budget
-
A simple account structure that scales
Module 4: Audiences in 2026
-
Why broad targeting often wins now
-
Custom audiences and lookalikes
-
Retargeting website visitors and engagers
Module 5: Creative that sells
-
Ad angles, hooks and offers
-
Video, image and carousel formats
-
UGC style ads
-
A creative testing system
Module 6: Lead generation
-
Instant forms vs website leads
-
Higher intent forms and qualifying questions
-
Connecting your CRM and conversion leads optimisation
-
Fast follow up that turns leads into customers
Module 7: eCommerce with Meta Ads
-
Catalog setup and dynamic product ads
-
Advantage+ shopping campaigns
-
Prospecting and retargeting for online stores
Module 8: Optimisation, reporting and scaling
-
Facebook Ads metrics that matter
-
Diagnosing a campaign that is not working
-
Scaling budgets without breaking results
-
Building a client report in Looker Studio
Module 9: Getting Facebook Ads clients
-
Positioning yourself as a Meta Ads specialist
-
Using a free ad audit to win clients
-
Pricing and proposals for Meta Ads management
Student Ratings & Reviews
No Review Yet